BLADE RUNNER, THE REPLICANT
Briefing:
Designing a 3 step advertising campaign for a film.
1. Teaser + Unfinished information, to create expectations.
2. Continuation of the teaser, explanation of the action.
3. Event or action.
Result:
I chose Blade Runner. For the first step, I was inspired by the Origami
figures, so present in the film. The idea was to cover a street with little
origami unicorns. Inside the unicorns, there would be a QR code and
a web address which would show a countdown and when it arrived to
zero, the second step would begin.
In the second step, I'd like to focus on the idea of duality between humans and replicants, about humanity itself. I wanted the consumers to ask themselves about what it means to be human. So I used the transparency and the reflection as my tools in the boards. On the other hand, the website would now be opened and would be like a test to prove you're human (or replicant). The results would be delivered in an amusement park, at the end of the house of mirrors.
- The results would come in a suitcase along with a printed QR code and a smartphone. The last part of the campaign would be an event: a Hunting with smartphones and t-shirts with printed QR codes on them.
- The hunting would be as follows: you point the smartphone with the augmented reality program to the QR code of the people's t-shirt and shoot.
- Winners would have some special prizes.
