Briefing:
Designing a poster with the goal of raise more funds for Childhood Cancer. Fictitious
Result:
I went over the topic and didn’t want to show a child and just transmit sadness, I wanted to do something witty, something you must stop and think a couple of seconds before realising what the poster is about.

I chose the typical cards to be coloured with crayons… and turned them into something not that innocent.

Ariel from the Little Mermaid is the one to be coloured. nd there she is. Only her, without hair. Children with cancer don’t have hair either, so it is a quick mirror to these children. The message says: “Por favor, ayúdanos” (Please, help us.)