90-second anniversary film created for The Masters, condensing 90 years of tournament history into a single chronological sequence built entirely from archival still photography.

Client: BarkleyOKRP / The Masters / Sarofsky
Scope: Design, Composition, Motion
Focus: Narrative Continuity, Editorial Rhythm, Archival Integration

To mark the tournament’s 90th anniversary, BarkleyOKRP commissioned Sarofsky to create a piece capable of carrying the weight of the Masters’ history, ritual, and visual identity without relying on traditional highlight footage.

Built entirely from archival imagery, the sequence moves chronologically through founders, players, artifacts, moments, and the evolving atmosphere of Augusta National, guided by voiceover and an original score, with editorial led by Matthew Wood at Whitehouse Post.

Sequence Development

Working under Cat McCarthy’s creative direction, with Paul Klinke producing, I contributed design, composition, and animation across multiple sections of the piece alongside a wider freelance team.

The primary challenge was preserving narrative continuity while working entirely with still photography. Rather than feeling like a collection of isolated moments, the sequence needed to read as a continuous visual progression moving fluidly across decades of tournament history.

The work focused heavily on sequencing, transition behavior, framing, and pacing, shaping how each archival image entered, held, and transitioned into the next so the structure maintained momentum without losing clarity or emotional weight.

Creative Approach

Typography and imagery were treated as equal structural elements throughout the piece.

Two typeface families drawn directly from the Masters’ own visual system, spanning scorecards, broadcast graphics, and signage, anchored the sequence and helped maintain tonal consistency across the runtime.

Particular attention was given to pacing and visual restraint. The sequence needed space to breathe without losing forward movement, allowing editorial rhythm, composition, and the soundtrack to carry emotional progression rather than relying on excessive visual complexity.

Because the material carried significant institutional history, the direction leaned toward coherence and clarity over stylistic intervention, preserving the identity and atmosphere associated with the Masters while still allowing the piece to feel cinematic and contemporary.

Outcome

The final film launched on Instagram and surpassed 24 million views within days of release.

By treating archival imagery, typography, and pacing as part of a unified visual system, the piece maintained narrative continuity and emotional scale while working entirely without live-action footage.