Title design and motion system for Nike’s Olympic documentary Crois Pas Qu’on Dort.
Brought in by We Are Pi, I refined and animated all the Titles, including large-scale projections for the Grand Rex premiere in Paris.

The film earned three shortlists at Cannes Lions 2025.

Crois Pas Qu’on Dort (“Don’t Think We’re Sleeping”) is a Nike-backed feature documentary following three French athletes as they prepare for the Olympic and Paralympic Games. The visual identity and title design were created by Studio CC with Aletheia, using a custom LL Ruder Plakat to emphasize rhythm and motion. The film premiered in 2025 at the Grand Rex in Paris.

My Role

I joined the project during its final production phase through We Are Pi to update and complete the motion design. My work involved refining timing, easing, and rhythm across all sequences to match the tone and pacing of the documentary. I handled the full delivery of the intro titles, end credits, and promotional versions, while also managing feedback and approvals between design and production teams. Additionally, I developed the large-scale animations for the Grand Rex façade, adapting the title system for architectural projection while preserving the clarity and energy of the original motion.

Creative Approach

The visual identity captures the idea of constant movement and mental focus. The typography, based on a custom LL Ruder Plakat, embodies rhythm and discipline. My task was to make the kinetic system feel fluid and human, reinforcing the documentary’s theme of persistence. I refined each transition to build momentum and direction, ensuring the animation felt alive rather than mechanical. For the façade animation, I adapted timing and motion dynamics to maintain readability and impact from the street level, transforming the building into an extension of the film’s visual language.

Outcome

The project achieved international recognition, with three shortlist nominations at Cannes Lions 2025 (two in Entertainment, one in Film Craft). It was also featured in Creative Review for its design and motion direction, and selected for the D&AD Awards Archive under Typography and Direction.
The animated identity became the core of the film’s visual presence, extending from the on-screen titles to the Grand Rex façade and digital campaigns, bringing Nike’s message to life through movement and scale.