Opening film created for Design Attitudes, a one-day forum held at Elisava in Barcelona exploring design as a force for change, transformation, and innovation.
Client: Elisava Scope: Concept Development, Motion Design, Visual System Development Focus: Motion-Led Identity, Visual Continuity, System Translation
The piece was developed not only as an event opener, but as the foundation for the forum’s wider visual identity system. The challenge was creating a motion language capable of functioning both cinematically in motion and structurally across print, signage, web, and spatial applications throughout the event.
Visual Development
Created alongside Art Director Attassa Cabrera, the work focused on translating the central thematic idea of “from fluidity to structure” into a visual system that could evolve naturally across multiple formats and environments.
Rather than treating the opening film as an isolated piece, the sequence needed to establish a coherent graphic language capable of extending into the broader branding system while maintaining clarity, flexibility, and visual continuity throughout the event.
The project involved developing the full motion pipeline and animation system while resolving how movement, composition, color behavior, and form progression could operate consistently across both cinematic and static applications.
Creative Approach
The sequence was built around a sweeping wave-like structure moving from free-flowing color fields toward progressively more organized geometric alignment.
The motion language intentionally evolved from instability into coherence, allowing rhythm, transformation, and pacing to reinforce the forum’s broader conceptual theme without relying on overt explanation or literal symbolism.
Color played a structural role throughout the piece. The palette developed by Attassa Cabrera anchored the visuals with clarity and optimism while helping maintain consistency as the imagery transitioned between fluid and ordered states.
Because the visual system extended far beyond the film itself, particular attention was given to designing frames, compositions, and graphic moments that could translate cleanly into print, signage, web graphics, and environmental applications without losing continuity.
Outcome
The final film opened the Design Attitudes forum and became the foundation for the event’s broader visual identity system.
Key frames, compositions, and motion-derived imagery were reused across multiple branding applications, allowing the project to maintain a unified visual language across cinematic, graphic, and spatial contexts.
The project marked an early exploration of motion not simply as animation, but as the starting point for larger visual systems capable of extending across multiple formats and environments.
