After the 2014 ADC Festival rebranding, the ADC asked to continue developing the concept to evolve it and renew it in order to maintain expectation high for the ADC Festival 2015.
During the creative process we got into the nature of the Festival and the Miami Beach location and created a concept based in both ideas. The Art-Deco style architecture so typical from Florida and the nature of construction, from the base to the top.
The outcome has been a rebranding full of colors, maintaining a solid coherence and being a follow-up of the 2014 Festival image.
w/ crowd studio