A vibrant rebrand and motion package for ADC’s Portfolio Night, connecting a global event for young creatives with a bold, broadcast ready visual identity.
Portfolio Night is an international event that promotes emerging creative talent. For this edition, the brand was completely refreshed, aligning it with the ADC mother brand while keeping Portfolio Night’s own personality intact. The project covered the rebrand, a new responsive website, and the art direction and motion system for Portfolio Night TV during the festival.
My role
I was responsible for the motion graphics and postproduction of the new branding. This involved editing the main pieces for Portfolio Night TV, animating the brand elements, integrating typography, shapes, and colour transitions, and ensuring that every sequence felt cohesive and broadcast ready.
Creative Approach
The identity uses geometric shapes inspired by the ADC logo, paired with a bold custom typeface and a six colour palette. In animation, these elements were pushed into dynamic layouts, sharp transitions, and rhythmic cuts, creating a flexible system that stayed cohesive across all Portfolio Night TV segments.
Outcome
The final package delivered a clear, recognisable identity for Portfolio Night across screens and formats. The TV graphics amplified the sense of a global, youthful and optimistic event, reinforcing the connection with ADC while giving Portfolio Night a strong and memorable voice of its own.